Present Influence

Persuasion With Data Storytelling - Sam Knowles

Speaking Influence

In the middle of delivering the report, he noticed that not only was she not really paying attention, but she was also playing Yahtzee on her phone. How did he know she was playing Yahtzee? The phone screen was reflected in her glasses.  There could not be a surer sign that the data was not connecting and was less interesting than a phone game of Yahtzee. Hear the full version of this story and a few more in this new episode of Speaking Influence which is about influencing with data stories with professional data storyteller Sam Knowles.

In this episode:

  • How to present data in an interesting and engaging way
  • What Sam did to annoy Naomi Klein in the 2nd edition of 'No Logo'
  • Why we're all in the persuading business
  • Why data can be persuasive with data stories
  • How too much data works against you
  • How the BeeGees have saved many lives and continue to do so
  • Why you must gauge your audience data tolerance

Sam is the author of Narrative by Numbers and How to be insightful and is currently finishing his next book which will be called Asking Smarter Questions. He is one of the hosts of The Small Data Forum Podcast. His business is called Insight Agents and you can connect with Sam on LinkedIn.

Join me for my next episode which will be all about creating national influence for positive change with the amazing Pam Warren who became a campaigner for rail safety after a horrific train accident and whose efforts have undoubtedly saved many lives. It's one not to miss.

Remember, you can support Speaking Influence for as little as $5USD a month to buy me a coffee and keep me fully powered. If you can't do that, you can still help by sharing the show with your own network and making sure you are subscribed.

Thanks for tuning in, I appreciate you listening to the show and hope you enjoy it. If you have suggestions for things you'd like to see improved or guests I should try and bring on, please contact me john@presentinfluence.com

Until next time, go and make great things happen.

One-Stop online solution
All the online services you need to sell online courses, products and coaching in one service.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show (https://speakinginfluence.supercast.tech/)