Present Influence

Build Your Brand Story with guest Åsa Rydhard

Speaking Influence

Can you effectively pitch yourself or your business in 7 seconds?

My guest Åsa Rydhard says yes and she's going to share with us some of the secrets and insights she has learned and now teaches for creating powerful and effective brand stories.

We discussed how this particularly applies to speakers, coaches and consultants as well as anyone who has a complex job or position which they sometimes struggle to explain.

Some key takeaways for me were the principles in being able to have a brief and effective brand story and how powerful that can be in how others talk about you and your work.

Find out more about Åsa here:

Look out for the next episode with personal branding expert Ash Borland where we will be continuing this branding theme and getting into how this works with what you do online.

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