Will 2022 be the year you finally step up?Are you going to make this year count?25th Apr 2022
If you feel like you're spinning your wheels and your message just isn't getting out there, how are you going to make 202 different to this year?
I’m writing this on the penultimate day of 2021 and if you’re anything like me, you’re wondering where the hell the year went? We’ve been tentatively resuming some of our pre-pandemic activities but for many of us, life has changed irrevocably.
My strategy for dealing with lockdowns in 2020 was extreme productivity. I don’t think I had ever created so much content, events and more but I was doing the old throw spaghetti at the wall and see what sticks strategy.
When we started being allowed to socialise and do regular things again, I had filled up so much of my time with activity that it was hard to start clawing some of it back to having a life again.
The problem for me is that being busy does not necessarily equal productivity. It didn’t take too long before I found myself feeling burnt out and frustrated that results were just not showing in the way I wanted.
Busy also became a form of procrastination for me. I could put off doing some important work that scared me because I was just so busy with everything else. Trouble was, not enough of everything else was making me money.
It’s hard to know what are the right things to do when you’re in business by yourself. It’s so easy to work your arse off and still feel like you’re spinning your wheels. As someone who has been in the coaching business a long time, I have always sought out the right people to coach me and I am happy to say I found those people in 2021.
When you have the right guidance and a roadmap to success, then it just becomes about doing the stuff you need to do. When you stop spending time on stuff that won’t move you or your business forward, you have more time and energy for the things that will.
If you’re always reaching for the next new thing, the shiniest new strategy, the weird social media trick or whatever else, you end up never finding traction and your message is being shouted out into the void with little if any results.
I am willing to bet that you are someone who has unique knowledge, insights and a desire to make a positive difference. Am I right? Thought so. Are you doing that or just wish you were?
Gaining influence and authority is hard. Building a list is hard. Most of the classes and seminars on this are circular and seem to be aimed at people who already have a list and already have many clients but no one starts off that way and there are very few people out there filling in the gap.
Building your list and building your authority are hard things to do but not impossible. Yes, you need to have a message and you need to be solving a problem for people. Yes, you need to be able to speak with knowledge and insight on those things. Most importantly, you need to be out in the world being heard by as many people as possible. I believe that is what podcasting can do for you, as a guest, as a host or both.
I’m finishing up my new book all about how to build influence and authority through podcasts and it will be out pretty soon. In the meantime, I invite you to download my mini ebook on How to make money from podcasting without needing to start your own show and take a listen to the Speaking Influence podcast where I regularly speak to experts and professionals in influence and persuasion about how to build your influence and persuasively put your message out into the world.
Start your year off with some spectacular episodes:
Make 2022 the year you build your influence and step up to the mic.
Happy new year to you, Johnny.