Genetically Modified Marketing with guest John Espirian

In this relentlessly helpful episode, I talk with Linked In content marketing expert John Espirian about content marketing and making the most out of the new and improved Linked In platform.

John Espirian is the relentlessly helpful technical copywriter and author of Content DNA.

John writes B2B web content to help his clients explain how their products and services work. He also helps people to build a better presence on LinkedIn.

Find John at or on LinkedIn.
Want to know more about John? Check out his 20 things about me article on LinkedIn.

It contains 19 truths and 1 lie.

John’s book recommendation is ‘Known’ by Mark Schaefer.

Find out more about your host John Ball by going to or email me You can nearly always find me on Linked In too.

(Visited 9 times, 1 visits today)